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The value of Analytics What is Google Analytics? Acording to Wikipedia ,  Google Analytics is the most widely used web analytics service on the web. [4]  Google Analytics provides an SDK that allows gathering usage data from  iOS  and  Android   app , known as  Google Analytics for Mobile Apps . Why is it so important? Planning, following up and evaluating our campaigns will let us know if we are going in the right direction. If you want to know more about it, don't forget these other blogs, you won't regret it. Soraya , Jorge , Rosa , Vero and Sara are the best! Vero Soraya Sara Jorge Rosa